Hi, again!
Here's a bit more about myself and the professional experiences that have shaped my role in Product until today.
I joined Vivino looking for my next challenge - a place where I could take ownership of a high-impact area and build something from the ground up.
What drew me in was the mix of a passionate community, the unique data foundation with billions of wine scans, a global marketplace connecting wineries, merchants, and advertisers, and an equally passionate team.
I started by building a team to launch new revenue lines, taking them from 0 to 1. Over time, my role grew, and I now work on the ML and GenAI roadmap for search and recommendations — a space that’s moving quickly and keeps me learning every day.
- Launched B2C subscription from concept to 150k subscribers and $350k in net MRR within the first year.
- Launched Amazon-Prime style e-commerce loyalty program from concept to $40M GMV in two years (US only).
- Grew subscription revenue by 7.5% by establishing a flexible price-elasticity testing foundation.
- Increased engagement with insights by 15% through GenAI-powered personalisation.
- Expanded data coverage (of wine drinking windows) 5x by applying LLMs to infer from Vivino’s proprietary data.
Coming across ADPList by chance, I started mentoring designers and product managers on career growth, product strategy and execution. It began as a way to give back, but quickly became a two-way exchange - sharing experiences, rethinking my own ideas, and following the journeys of inspiring people from all over the world.
In early 2021, I started working with FuelVision, who had just set out on a mission to cut aviation’s environmental impact by helping pilots fly more efficiently.
Not only was it exciting to see my partner turn a Covid layoff into a bold opportunity, but it was also another industry full of legacy systems and untapped potential.
It began with a scrappy MVP built over a weekend and grew into signing airlines, building partnerships, and shaping the go-to-market and product strategy at scale.
Tonsser was where I truly grew up in product. I joined a small, ambitious start-up with a big mission: making football more accessible through data and creating real opportunities for young players. I was given a chance, starting as an intern and working my way up to Head of Product, eventually leading the product function. It was a rare experience - being part of a passionate team, scaling a product, and learning every day.
- Matched hundreds of players with clubs for trial opportunities by improving how talent data was used and surfaced.
- Upskilled the product organisation, building senior capabilities across disciplines.
- Secured high-value partnerships with global brands including Adidas and Nike.
- Delivered B2C mobile subscription from concept to launch.
- Increased adoption of the B2B platform by 20%.
I started out wanting to solve big problems and make an impact. Political Science and Sociology felt like the right path — first in Munich, then for a semester in Hong Kong. Those years were filled with internships, UN and NATO simulations, and a growing awareness that I wanted a faster, more hands-on way to drive change — something I later found in product management.
On that path, I decided to structure and deepen my technical knowledge with a Master’s in Data Science at the University of London.
Outside of work, I love skiing (grew up in a lil skiing town in the Black Forest) and will give most sports a go. Side projects are a big part of my free time (currently playing with the latest tech to build a platform for modern paths to parenthood). I also try to travel whenever I can and always have a book on the go.
